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COLLABORATIONS
OUR STORY
The Journey from one Gold bottle to a Worldwide Brand.
THE FOUNDATIONS
In 2015, Jackson & Charlie, two school friends from Swansea, set out to shake up a market where every bottle looked the same.
After months of aligning the values & branding, the iconic gold Au Bottle was born in the small city of Swansea, Wales.
In 2015, Jackson & Charlie, two school friends from Swansea, set out to shake up a market where every bottle looked the same.
After months of aligning the values & branding, the iconic gold Au Bottle was born in the small city of Swansea, Wales.
BUILDING THE GOLD GANG
Au Vodka Original was born, an award-winning, five-times-distilled vodka inside an unmistakable gold bottle.
The goal was clear, place the bottle in the hands of every influential person in the urban scene.
CHARLIE SLOTH JOINS THE GOLD GANG
Upon seeing a DM from Jackson and Charlie, Sloth immediately connected with their branding and values. Given his significant role in the urban scene, Charlie brought an extensive contact list and deep urban knowledge. Charlie Sloth joined as an investor and director, and the rest is history.
THE BLACK GRAPE REVOLUTION
Au Vodka introduced their first flavor, Black Grape. The liquid boasts a vibrant purple color. To launch the product, Au collaborated with UK rapper Fredo for a photoshoot featuring high-end jewelry, flashy cars, and a key figure from the urban scene.
The great-tasting flavor and rich purple hue, combined with a campaign that embodied Au's core values, propelled the brand to unprecedented heights.
Au Vodka quickly became the most engaged vodka brand globally, surpassing one million social media followers in rapid succession.
THE FLAVOR PORTFOLIO
Building on its extraordinary expansion, Au has released over 13 flavors in the UK, including Best Sellers, Blue Raspberry, Juicy Peach, Red Cherry, Strawberry Burst, Pineapple Crush - All Available in the USA!
READY-TO-DRINK
Au took its signature flavors beyond the Gold Bottle with a range of perfectly mixed, ready-to-drink cans.
Combining award-winning vodka with bold fruit flavors, they delivered the full Au experience with no measuring, mixing or preparation required.
Made to be enjoyed chilled wherever the occasion takes you, the range quickly became the UK’s No.1 RTD.
AU GOES GLOBAL
What began with one Gold Bottle in Swansea became a global success story. Following explosive growth across the UK, Au launched in the USA in 2022, selling 50,000 bottles in its first week and taking the Gold Gang worldwide.
Today, Au Vodka is available across the globe, from Europe & the USA to Australia, with the Gold Gang continuing to grow Worldwide.
